Conscientious drinking

We are well aware of the importance of diffusing, both at National and International level, a new approach to the consumption of alcohol. This approach is founded on responsibility and moderation.
Today sees the birth of a real "culture of drinking" for the promotion of healthy drinking of not only wine and sparkling wine but also of alcoholic beverages. Responsible drinking is an integral part of an old Italian tradition where every event in life, the birth of a child, a wedding celebration o even only a birthday or get together between friends, has always been celebrated with a toast.
Social drinking, that is drinking not only for the sake of drinking but also for the delight drinking something special in the company of others, is part of our DNA.
Who, more than Gancia, an historical name and inventor of Italian sparkling wine, present on the market for more than 150 years with a wide variety of products, can incarnate and carry forward this culture?
We believe that our products, produced with care and high quality raw materials, mustn't be abused but appreciated and tasted slowly, to better discover and savour the taste and aromas. The phenomenon of "binge drinking" cannot include our wines, sparkling wines or spirits. This expression literally means "drinking exaggeratedly" and refers to the irresponsible consumption of alcohol which leads to drunkenness.

uide lines for responsible alcohol consumption* :

We strongly advise all consumers to follow the guidelines below which have been studied by scientific experts:

  • Up to 2 alcohol drinks per day for women (SDU: Standard Drink Unit)
  • Up to 3 alcohol drinks per day for men
  • Not more than 4 alcohol drinks in any sole occasion
  • Alcohol should not be consumed in specific cases such as pregnancy, use of medicines, use and driving of vehicles and machinery.

* web site corresponds to the European programme “Wine in Moderation” which has the scope of promoting reasonable models of alcohol consumption and reducing the risk of excessive and incorrect drinking. World Health Organization (WHO)